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Content Programming
Getting TV programming shown to the public can happen in many different ways.
After production the next step is to market and deliver the product to whatever
markets are open to using it. This typically happens on two levels:
Original Run or First Run - a producer creates a program of one or multiple
episodes and shows it on a station or network which has either paid for the
production itself or to which a license has been granted by the producers to do
the same.
Syndication - this is the terminology rather broadly used to describe secondary
programming usages (beyond original run). It includes secondary runs in the
country of first issue, but also international usage which may or may not be
managed by the originating producer. In many cases other companies, TV stations
or individuals are engaged to do the syndication work, in other words to sell
the product into the markets they are allowed to sell into by contract from the
copyright holders, in most cases the producers.
In most countries, the first wave occurs primarily on free-to-air (FTA)
television, while the second wave happens on subscription TV and in other
countries. In the U.S., however, the first wave occurs on the FTA networks and
subscription services, and the second wave travels via all means of
distribution.
First run programming is increasing on subscription services outside the U.S.,
but few domestically produced programs are syndicated on domestic FTA elsewhere.
This practice is increasing however, generally on digital-only FTA channels, or
with subscriber-only first run material appearing on FTA.
Unlike the U.S., repeat FTA screenings of a FTA network program almost only
occur on that network. Also, Affiliates rarely buy or produce non-network
programming that isn't centred around local events
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